The Path to Retail™
A launch programme for brands preparing for their first major retail listing - built from 20+ years getting brands into stores, (including some of the biggest names in beauty and wellness) so you don't have to learn the expensive way.
The problem this solves
Getting into retail for the first time is exciting - and it's also where most brands make the mistakes that cost them the most. Margin structures that don't leave room to actually profit. Packaging that doesn't meet a retailer's requirements. Buying timeframes that catch you off guard and leave you scrambling to fulfil an order you fought hard to win.
I've watched brands lose listings - or worse, lose money on listings they had won - over things that are entirely avoidable if you know what's coming. The Path to Retail™ exists so you walk into retail with your eyes open, not learning as you go.
What it covers
Margin expectations
Understanding what retailers need to make from your product, and how to price and structure your line so there's still room for you to profit.
Packaging & Delivery Requirements
The practical, often-overlooked specifications that can hold up or kill a listing if they're wrong.
Buying Timeframes
How retail buying cycles actually work, so you're planning production and stock around reality, not guesswork.
How it works
The Path to Retail™ follows the four phases of a successful retail launch. Join wherever you're at, or select as many as you may need - whether you're still preparing, ready to pitch, or already have a listing to grow.
Retail Readiness
Making sure your brand is genuinely ready for retailers - not just ready to launch.
Range and pricing built to meet retail requirements
Margins and cost-of-goods checked for commercial viability
Positioning against your retail competitors
Packaging, compliance and operations sense-checked
Your brand story, translated for buyers
Outcome: a brand that looks credible, commercial and buyer-ready.
Go-To-Market Strategy
A launch plan retailers can actually believe in.
The right retailers and channels for your brand
Timing, phasing and exclusivity mapped out
Forecasting, MOQs and supply chain aligned
Trade marketing, sampling and promotions planned
Outcome: a launch strategy that works for you and the retailer.
Retail Pitch & Negotiation Support
Getting you the right listing, on the right terms.
A pitch deck that lands
Direct pitching to an agreed list of target retailers
Buyer meeting prep and guidance
Support through commercial negotiation
Manufacturing and exclusivity aligned
Onboarding and launch calendars sorted
Outcome: confident buyer conversations, stronger deals.
Launch & Growth Support (optional)
Support that continues after the listing.
Tracking and optimising launch performance
Planning range expansion — or rationalisation
Ongoing retailer relationship support
Rolling out to new doors and new markets
Outcome: growth that lasts, not a one-off listing.
Not sure which phase fits you? Book a free consultation and we'll figure out where to start.
Coming Soon
The workshop