About me
I'm Charlie.
I've spent 20+ years in sales and retail, working on both sides of the table: inside major international brands, and now as a consultant to brands of every size trying to find their footing in retail.
I know what a global retail buyer is looking for because I've worked with them for two decades.
I also know that an indie brand doesn't need (or want) the same help or support as an established name. So I don't offer one-size-fits-all consultancy. I offer whatever stage of support actually moves you forward, whether that's a single workshop, a few hours of strategic advice, retailer pitching, or ongoing hands-on account management.
If you're not sure what you need yet, that's OK. You can book a free consultation and we'll figure it out together.
Where I add value
Getting brands into retail
New business development, launching products cross-category, and growing existing retailer ranges once you're in.
Sector depth
Health & wellness expertise, own-label and contract manufacturing experience, across a wide range of retailer types.
Built for brands at every stage
From the specific challenges of launching as a small business or start-up, through to established international names.
Direct buyer relationships
I'm not cold-approaching retailers on your behalf; I already have relationships with major retail names and buyers globally, built over 20+ years in the industry.